DECEPTIVE COMPANIES ‘GREENWASH’ TO RAISE PROFIT MARGINS
By: Hannah Russell
As consumers grow increasingly eco-conscious, governmental agencies in the EU and US begin to crack down on corporate “greenwashing.” Modern consumers demand a variety of clean, eco-friendly products to reduce their carbon footprints. These products range from compostable trash bags and nontoxic hand soaps to electric cars and carbon-neutral flights. Patagonia and Levi’s are two examples of pioneers in sustainable business that meet eco-conscious demands and elevate the environmental movement. However, while some enterprises genuinely believe that conscious consumerism deserves a place in business, other companies see environmentalism as the new, trendy marketing platform with the potential to raise profit margins. These companies, such as Daimler AG and Walmart, reel in and mislead eco-conscious consumers by “greenwashing” their merchandise and services.