DECEPTIVE COMPANIES ‘GREENWASH’ TO RAISE PROFIT MARGINS
By: Hannah Russell
As consumers grow increasingly eco-conscious, governmental agencies in the EU and US begin to crack down on corporate “greenwashing.” Modern consumers demand a variety of clean, eco-friendly products to reduce their carbon footprints.[1] These products range from compostable trash bags and nontoxic hand soaps to electric cars and carbon-neutral flights. Patagonia and Levi’s are two examples of pioneers in sustainable business that meet eco-conscious demands and elevate the environmental movement.[2] However, while some enterprises genuinely believe that conscious consumerism deserves a place in business, other companies see environmentalism as the new, trendy marketing platform with the potential to raise profit margins.[3] These companies, such as Daimler AG and Walmart, reel in and mislead eco-conscious consumers by “greenwashing” their merchandise and services.[4]
